Sell Alert: Bojangles (BOJA)

TRADE INSTRUCTIONS
Date: November 2, 2017
Name: Bojangles
Symbol: BOJA
Type: Close
Limit: Sell at market              

TRADE RATIONALE
Yesterday, Bojangles reported that it hit its quarterly earnings estimate despite disruption from hurricanes Harvey and Irma. At the same time, the company revised its guidance for annual revenue downward slightly and articulated a defensive strategy for combating the ongoing price war within the fast food sector. 

That may help the business in the long run but won’t do much to boost the stock in the near term so I don’t see the point in extending this trade now that our target holding period has expired. Instead, we’ll eat our small loss and find bigger fish to fry.

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