ICE TRADE UPDATE: BUY WOLVERINE WORLDWIDE (NYSE: WWW), COACH (NYSE: COH) AND URBAN OUTFITTERS (NSDQ: URBN)

The idea behind our specialty retailer trade was to buck the general market negativity and instead focus on a select group of well-branded companies with a strong focus on youth buyers.

The general stock market continues to be volatile and isn’t treating many, if any, stocks well over the short term, but underlying news supports our call to buy Wolverine, Coach and Urban Outfitters.

In a Junior Achievement poll of US teens conducted as part of it annual holiday spending market studies, 76 percent of respondents stated that despite economic woes they plan to spend the same or more on their holiday purchases.

The same survey revealed that just shy of half of respondents plan to spend significantly more than in past years, with amounts exceeding $100.

The source for such spending is a mix of teens’ own earnings and savings in addition to funds from parents and/or other family members. All that includes credit cards.

Although the group isn’t entirely immune to seasonal and post-seasonal spending cuts, this is evidence that select retailers aren’t doomed and could surprise the markets.

Continue to buy Wolverine Worldwide, Coach and Urban Outfitters.