Change Within Tradition

Since Louis Rukeyser’s Wall Street launched in 1994 under the steady hand of the late Louis Rukeyser, this publication has provided our subscribers with common sense advice and high-quality research. Our goal has been to help investors maximize their performance by closing the information gap between Main Street and Wall Street. We’ve also strived to provide a diversity of views on the markets by including interviews with top money managers and analysts.

Louis Rukeyser had a gift for making complex financial stories comprehensible to all investors—from the novice selecting their first mutual fund to the bond gurus playing “liar’s poker” on the trading floor. He took a tempered view of bull markets and remained levelheaded during the inevitable declines. Since he passed away in 2006, we’ve continued his tradition of sensible, comprehensive coverage of the markets. His raison d’etre, and ours, was to help individual investors make their financial dreams a reality.

But after 17 years of publishing this newsletter, we’ve made the difficult, but necessary decision to update this publication for a new investment era.

Beginning with our November issue, you’ll notice my name on the front-page banner. I studied under some of the best names in the business before taking the helm of this newsletter in 2009.  And although the name of the publication you receive next month will be Benjamin Shepherd’s Wall Street, rest assured that my team and I will continue in Mr. Rukeyser’s tradition of excellence.

Each month, you’ll still receive the same incisive coverage of stocks, bonds and mutual funds on which you’ve come to rely. We will continue to interview some of the investing world’s top minds in our feature interview and the “Across the Street” section. As always, we’ll continue to provide you with the best market research and a diversity of opinion.

However, you will notice a few helpful structural changes in Benjamin Shepherd’s Wall Street.

Rather than viewing the markets through the prism of “growth” and “income,” our new risk-based analysis will divide our coverage universe into “conservative” and “aggressive” categories. We’ll also include more articles on portfolio- and risk-management techniques because your overall strategy is just as important to performance as security selection. We aim to help you outperform the market not just by finding the right securities, but also by tailoring your strategy to your risk tolerance.

With these changes, we aim to create a full-service publication that meets the needs of the investment neophyte and the seasoned investor. It’s a change that would surely make Mr. Rukeyser proud. We hope you will view this transition not as a changing of the guard, but as a move that will hold you in good stead through changing times.

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